Journalists from the Kommersant publication said that the National Guard is considering the idea of improving the image of the service with the help of video games. It is reported that for this they can release a completely new game or introduce a brand into existing titles – for example, a shooter in “Caliber” from 1C.
It is planned to finance this venture with the help of grants and other budgetary support measures without using the funds of the National Guard itself.
The proposal was voiced in a letter from the head of the State Duma Committee on Information Policy, Alexander Khinshtein, sent on May 27 to the director of the Russian Guard, Viktor Zolotov.
The use of such forms of media communication in order to promote patriotic values, create a positive image of the National Guard, glorify the department and its history can be extremely important.
The plan was also discussed at the site of the State Duma committee together with the Russian Fund for the Development of Information Technologies (RFRIT) and the Ministry of Digital Development. As a result of the meeting, the parties came up with two options: creating a tactical game with team interaction or integrating the brand into an existing game, but using unique heroes.
According to Kommersant’s source, the issue of popularizing the National Guard has been discussed in the past six months. VK even offered to create a game about the service, but the company agreed to provide only “expert support”.
Experts, by the way, doubt that Russian companies will undertake to improve the image of the National Guard – whether it be a new game, or promotion in titles that have already been released. The reason lies in the fear of sanctions, which are already lacking.
Even an attempt to integrate the service into an existing game will instantly lead to sanctions against both the company and individual developers. This is unequivocal propaganda and huge risks.
Earlier, the media reported that the authorities were going to support Russian game developers with various benefits.