It has long been rumored that Netflix may offer cheaper subscription plans supported by the presence of ads.
Today comes the official confirmation by the voice of Ted Sarandos, co-CEO of the streaming platform, which reveals some more details about the new modality.
New ad plan will be a separate offer from existing accounts
It is confirmed that Netflix will even have a cheaper plan that will include advertising spaces Cré[email protected]/Pixabay
For some time now, Netflix has been struggling with a drop in its subscriber base. Several hypotheses were mentioned for the platform to return to other glorious times when the streaming service dominated.
The option that gathered the most consensus was the formulation of new, cheaper, ad-supported plans. The idea was gaining strength until today came the official confirmation that the well-known streaming service will really follow this path.
On the sidelines of a streaming content festival, Ted Sarandos, co-CEO of Netflix, confirmed that the platform will even provide cheaper plans that will be supported by the existence of advertising space.
The same official also said that the new plan will be a separate offer from the plans that the company already makes available. In other words, current subscribers who want to maintain the service without being interrupted by advertisements will keep their subscription as agreed.
There is no word on when Netflix will make the new subscription plans available.
Ted Sarandos went even further and explained the reasons for this decision. According to the official, the company intends to “recruit” users who consider the service too expensive and who do not feel uncomfortable with the presence of advertising spaces.
However, there is one question that remains to be answered. Even when asked about the matter, Sarandos did not reveal the date on which these new cheaper plans with advertisements will be made available to the public. If all the rumors are to be believed, this could still happen during this year 2022.
Ted Sarandos ended his remarks by being optimistic about the company’s future, saying that Netflix has “scale, flow and free cash” to continue to expand.
Remember that HBO Max already has cheaper plans with ads and that Disney Plus may also include this option in its range of offers.
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