Snapchat has just announced a new premium subscription plan available to users of this social network. It’s called Snapchat+ and it will offer exclusive features to all users who are willing to pay for it.
This subscription plan will start to be implemented this week and will have a monthly cost of 3.99 dollars. Through this amount, users will benefit from exclusive features and privileges on this social network.
Snapchat+ is the new source of income for this social network
Snapchat is not the first social network to implement special plans for users willing to pay for their participation in the social network. In recent months we have seen platforms like Twitter or Telegram embark on similar options.
Now it’s Snapchat’s turn with the introduction of the Snapchat+ plan for the most avid consumers of its content. Thanks to this subscription, the social network will be able to offer its most dedicated members new features and experiences.
This plan aims to be a new source of material income for the social network since advertising will not disappear from Snapchat. We can even say that these are cosmetic additions to the social network.
Firstly, Snapchat+ subscribers will be able to change the social network icon. Then, they will be able to know who has re-viewed the stories already published on the platform.
For users of Snapchat chat rooms, there will now be the possibility to pin a contact of your choice at the top. The social network calls the feature “BFF”, that is, your best friend on this social network.
Advertising will continue to be part of the experience
The continuity of advertising even for Snapchat+ subscribers could be the biggest obstacle to its popularization. Even so, those responsible for the social network are faithful to this method of monetization.
“Ads will be at the heart of our long-term business model.” A statement that demonstrates that advertising will not disappear anytime soon from this social network.
Therefore, Snapchat+ reveals itself as a subscription with timid advantages for its subscribers. The question arises whether the advertised benefits will be enough to entice users to subscribe.
Finally, it is important to note that Snapchat+ will initially arrive in the US, Canada, UK, France, Germany, Australia, New Zealand and the United Arab Emirates. More markets will be contemplated soon.
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