Streamer and analyst Yaroslav “NS” Kuznetsov shared his views on investing in eSports.
What to play in the summer? We collected 8 best games (almost all with discounts)
“Generally speaking, eSports seems to have passed its golden age already. Then some kind of stagnation began. Fortunately, there is no degradation yet, but we will probably come to this.
It’s all about investment. That is, there was a moment when somehow it all went wild all over the world – in 2017-18. Money was poured in, a million of some companies, studios, everything was opened. “Epicenters” are top-notch, everyone trumpeted about it from every iron. […]
in a healthy market [после инвестиций] everyone is working, developing products in which money was invested in order to return the investment, well, start making money. Because investments are not earnings, it’s just that someone gave you money. They need to be returned, and then it would be nice to earn more.
But in esports, unfortunately, all over the world, there are just a huge number of felt boots, which are all these investments ####### [потеряли].
Esports is a huge soap bubble. As it was, so it remains. These are purely investment money and money from development companies that they put in as a marketing budget for their games. Therefore, it looks like “fuck, 20 million dollars,” but in fact it is money from the company’s pocket. They could have spent the same money on something else: development, salaries, but they decided to spend it on eSports. […]
Theoretically, in some scenario, esports may end after some time. But in fact, I think, still not, because the audience is enough for this whole sphere to not exist. People started investing in esports, […] because they are watching it – a million people at the peak or even several million at some tournament, ”NS gave an example in the Storm Titan podcast.
Earlier, NS spoke about the prospect of single esports disciplines.
8 tips for Silvername in Dota: be an alpha carry, don’t look at the chat, and most importantly, don’t burn
Top 5 teams that disappeared from Dota: Super Koreans, the Rezol gang and the brightest champions of Inta
