The Italian market of the video games is more and more solidaccording to the latest data, while the confidence of local developers is growing thanks to the support tools put in place by the state and beyond.
To contribute in this sense there is also the Red Bull Indie Forge, a project that supports Italian developers, proposing to select worthy projects to “give them wings” and make sure that they can express their full potential.
“In Italy there are more than 160 video game development studios and they employ more than 1600 people, a sector that is growing compared to the latest surveys, with a turnover of 2.179 billion“, reads the press release.
“Italian studies have also shown an innovative approach to stand out both in the reinterpretation of existing franchises and in the creation of new ones and are among the few industries in the country to benefit young people, with 79% of employees under the age of 36. : a set of characteristics that should have made them a fundamental element for the economic recovery of recent years. “
“So much so that according to the forecasts of Censis, investing 45 million euros in gaming in five years (the sum provided for by the NRP under the item financing of digital service platforms for developers and cultural enterprises), the turnover of Italian companies of the sector would rise to 357 million euros in 2026, creating 1000 jobs, and would generate 360 million euros in private investments and 81 million euros in tax revenues. ”
“However, despite this, it is only in the last period that institutions and other funding bodies have begun to actively support these realities and make Italy an attractive country for video games. As many as 93% of developers, in fact, use at least initially to their savings to finance themselves. “
In recent times, however, the trend is reversing with an 18% growth in people who rely on public funding compared to 2018 to support their project. And based on these needs of the sector, increasingly important and institutional realities are being activated to allow the Italian market to field all its technological and artistic excellence.
To give an example, in 2022 the Ministry of Culture was renewed Tax Credit Videogamesthe measure that recognizes a tax credit equal to 25% of the eligible costs of producing a video game, up to the maximum annual amount of 1 million euros per company or group of companies, even with a doubling of financial coverage currently equal to 11 million euros.
This is a provision that facilitates development studies, also providing institutional support. It is essential that activities of this kind continue and are replicated throughout Italy – with the long-term goal of bringing foreign investors to the Bel Paese and making gaming a new spokesperson for Made in Italy, a goal that convinces the 57.9% of Italians.
Currently, in fact, the perception among those who work in the sector is that the most attractive countries for video games are UK (for 73% of the interviewees), USA (72%) and Germany (48%). Less than half, on the other hand, believe that Italy is interesting for this type of investment: a result that must change in the future.
But it is not only the institutions that deal with financing the Italian videogame sector: large companies are also part of this important process. A virtuous example of this type of support is Red Bull Indie Forge, the innovative project dedicated to Italian independent development studios that aims to “give wings” to the sector.
From a shortlist of previously unpublished titles, a panel of industry professionals will choose a winner who can rely on Red Bull’s firepower to promote his video game. Red Bull Indie Forge goes to create a support network that allows the studio to obtain greater visibility and the success of the last edition has pushed the company to make the project even more impressive: the prize for the winning title will be, in addition to the fundamental support of the company, also an important collaboration with BigRock, the largest reality in the field of education for Computer Graphics in Italy.
In particular, the studio author of the champion title will have the opportunity to collaborate with the so-called RED team, elite of the best students of the master in Computer Graphics, Game and Concept Art, the spearhead of the school, with the aim of providing concrete tools for an actual qualitative leap for the winner. Applications will close at the end of July: a unique opportunity for Italian firms to make themselves visible and exploit all the potential of a large company.
Thanks to these (and many other) support activities for the sector, the climate among Italian developers is one of pure optimism: as many as 75% say they are optimistic about the future of the industry, in contrast to other technological and non-technological sectors. The time has come to test the proven resilience and versatility of the gaming world and encourage the adoption of policies that make Italy a central player at European level and – why not? – worldwide.