It was obvious that attention to Diablo Immortal would come to naught. The mobile version of Diablo could not keep up with the heights it had achieved in the wake of controversy and media attention. Still, it’s amazing to see how quickly Diablo Immortal’s popularity has fallen, at least in terms of supporting popular streamers and viewers on Twitch. Over the past week, even more major streamers of Diablo Immortal have appeared who have decided to move away from the game.
Perhaps the most significant departure from the Diablo Immortal streamer community was Quin69. Some may remember Quin69 as the unfortunate soul who decided to keep spending money on Diablo Immortal until he got the 5-star gem. Queen69 spent $16,000 on Diablo Immortal microtransactions before getting his drop. In honor of this, he removed his character. He also came out with harsh criticism of Diablo Immortal and urged his viewers to delete their accounts.
Another significant contributor to Diablo Immortal is YouTuber wudijo. This YouTuber is known as a major content creator in the Diablo scene with hundreds of videos related to Diablo 3, Diablo 2 Resurrected and other ARPGs. The content creator made a long video in which he talked about his thoughts on Diablo Immortal since the game was announced. The easiest way to describe wudijo’s thoughts, in his own words, is that Diablo Immortal has always been a “short-term game”.
Viewership on Twitch as a whole has dropped significantly for Diablo Immortal as well. At its peak, Diablo Immortal had a peak audience of nearly 224,000 Twitch users across 2,700 channels. It was June 2, the day the game was launched. Now, a month later, Twitch’s daily peak audience is barely reaching 2,000 viewers across 130 accounts. Not only is this below Diablo 2 and Diablo 3, but it’s almost the 500th game on Twitch.
While many Diablo fans may view Diablo Immortal’s decline in popularity as karmic due to the negative attitude towards the game’s monetization, it’s hard to argue that the game hasn’t capitalized on its success. According to some reports, Diablo Immortal made up to $24 million in its first few weeks. Twitch and YouTube streamers have spent thousands of dollars on Diablo Immortal and have generated significant attention for it.
Streamers may have fallen out of love with Diablo Immortal, but that doesn’t mean the game isn’t a success. It is possible that this ARPG still has an active community of players and big spenders. Time will be the final judge of Diablo Immortal.
Diablo Immortal is available now on PC and mobile.