Journalists of Vedomosti toldthat the National Media Group and Rostelecom have agreed to merge their two streaming services more.tv and Wink under one common brand.
The new service will operate under the Wink brand. The distribution of shares in the new enterprise is as follows: Rostelecom will receive 70%, and National Media Group – 30%. The merger should be completed before the end of 2022.
According to the results of the transaction, the content strategy will be managed by the National Media Group, and the share of the newly formed streaming service in the market will be 12%. In 2021, Wink accounted for 7% and more.tv for 5%.