Special Representative of the President of the Russian Federation for International Cultural Cooperation Mikhail Shvydkoy on the air of radio “Komsomolskaya Pravda” told about possible measures that will help keep cinemas in the country.
According to him, the government needs to resort to parallel rental – similar to the recently legalized parallel imports.
Speaking seriously, if we want to save networks, and they need to be saved, we need to think about, I don’t know, about parallel distribution, about compulsory licensing. You can call it whatever you like, but this is one of the options.
In addition, Shvydkoi believes that Russian film networks will also benefit from a larger number of domestic films. Now less than 100 of them are being filmed, but we need to gain momentum up to 200-250 tapes.
In order to fill the cinema halls, we need to shoot ourselves, I think, at least 200-250 films. We shoot less than 100, this is a small number. And without it, we won’t do anything.
Russian cinema occupied a quarter of the total cinema repertoire in terms of box office and repertoire.
A couple of months ago, the media wrote that the Russian authorities are considering the possibility of introducing a compulsory license, which so far only applies to patents. The new bill implies that the mechanism will affect films, series, music and other content from companies from “unfriendly” countries that have announced their withdrawal or suspension of activities in Russia.
Later, the initiative was negatively received by streaming services, which said that such a measure carries risks both for business and for users of legal online cinemas.