The succinct prejudice that gamers would always just sit in dark rooms or even basements and gamble motionless was impressively refuted by 2016 at the latest: tens of thousands of fans around the world were enthusiastic about the then new mobile game “Pokémon GO” – entire streets and bridges had to be banned for peacefully hunting the pocket monsters. Developer Niantic immediately recognized the huge potential in this type of mass gathering – one could also say community meeting – and in short invented the “Pokémon GO” festival. After it took place for the first time in Dortmund on German soil in 2019 and then had to take a break due to the pandemic, the monster hunters now made a pilgrimage to the Britzer Garten in the south of Berlin. We looked around there and talked to the makers.
Is the game still alive?
Pokémon GO brings the physical and digital worlds together
The big question when getting there: does such a mass event with thousands of participants still work in the third year of the pandemic? After all, “Pokémon GO” is celebrating its sixth birthday this summer – in the rather short-lived market of mobile games, that’s quite an age. Philip Marz, head of product marketing for “Pokémon GO” in EMEA, dismisses such concerns. With a capacity of 60,000 visitors, the event is almost sold out (as of…
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