Many of you have probably come across short and stupid mobile game commercials that have nothing to do with the product being promoted. One of these teasers from OneSoft Studio in the UK received several complaints at once – for the fact that the video “encourages sexual violence.”
In advertising, gamers are asked to decide what to do with a girl stuck in a fence – help, spank, undress, or use “jutsu” on her. The problem with this particular video is that it popped up in the Scrabble Go Classic puzzle game for all ages.
Including for children.
The developers of Scrabble Go Classic have already said they blocked the commercial back in April after they noticed “inappropriate content”. But then it resurfaced, ostensibly because the automatic integration system “mistakes past ad approval for a low risk of violation.”
As a result, the Advertising Standards Authority (ASA) intervened and ruled that the video “causes viewers to view a woman stuck in a fence as a sexual object that can be manipulated without her consent” and that it contains “gender stereotypes capable of cause harm.” Now OneSoft Studio will have to take a closer look at what content they provide to mobile game developers.