Apple will have overestimated the demand for 14-inch and 16-inch MacBook Pro models for this year.
Now it is chasing the loss and has already reduced production orders for the new M2 Pro and M2 Max processors by around 30%.
Weak demand for MacBook Pro leads Apple to reduce production of M2 Pro and M2 Max processors
The big change in the new MacBook Pro models will be the integration of the M2 Max and M2 Pro processors [email protected]
Apparently, Apple was wrong in its predictions for the 14 and 16-inch models of the MacBook Pro 2022. The Cupertino company will have estimated a higher demand than it will actually have. The information comes through analyst Ming-Chi Kuo who revealed today that the company is already taking measures to deal with the situation.
According to the well-known analyst, Apple has already sent an order to its suppliers to reduce orders for the new M2 Pro and M2 Max processors by around 30%, before they enter the mass production phase.
Also according to Ming-Chi Kuo, the weak demand for new MacBook models is due to the fact that there are fewer people working remotely and that laptops have limited points of sale.
The well-known analyst also adds that the fact that the notebook “only” receives the update on the processor is also not boosting demand from users.
But Apple is just being true to its own strategy. It is recalled that the MacBook Pro models, launched in 2021, underwent significant changes, such as the notch in the upper area, the return of the MagSafe and HDMI ports, among others. And, usually, this series lets a few generations pass before being significantly updated again.
Everything we know about the MacBook Pro 2022
Several rumors have been lifting the veil a little over the new line of Apple laptops. For example, both BloomBerg journalist Mark Gurman and analyst Ming-Chi Kuo believe that the new 14-inch and 16-inch MacBook Pro models will arrive in 2022, in an event that could take place in October or November.
Also according to these sources, the design of the new models will not change, as Apple fulfilled this task last year with the addition of the notch to this model. It is expected before the company checks out greater connectivity.
The big change will be inside the notebook with the integration of the new M2 Pro and M2 Max processors. Mark Gurman claims that these chips can offer up to 12 processing cores and 38 graphics cores, up from 10 and 32 in the M1 Max.
The question that is in the air is whether the processors will be based on the 5 nm or 3 nm process. Ideally, the latter would provide significant improvements in terms of performance and energy efficiency. However, Ming-Chi Kuo has already stated that it is likely that Apple will still use the 5nm process, reserving the 3nm chips for models to be launched in the future.
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