A few years ago, the possibility of authorization on different sites using a Facebook* account was very popular. However, amid growing distrust of social networks, it has become less popular, and the authorization button using Facebook* credentials is gradually disappearing from the websites of large companies. For example, by now it has been removed from Dell, Best Buy, Ford Motor, Nike, Pottery Barn, Twitch, and others.
The company also suffered reputational damage after documents were released online indicating that Meta* knew that many of its products were harmful to users, including teenagers. Meta* revenues are expected to decline for the second straight quarter in a three-month stretch. Official representatives of the company refrain from commenting on this issue.
LoginRadius, a spokesman for the login management platform, said that this year, a Google account was the preferred login option for sites among North American users. According to available data, 38.9% of users used a Google account. For Facebook*, the social media account was used 38.7% of the time. The company noted that in the past, many companies considered the possibility of authorization through social networks as a promising way to attract an audience, but in recent years this trend has changed, including due to a decrease in trust in Facebook*.
* Included in the list of public associations and religious organizations in respect of which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity.”
If you notice an error, select it with the mouse and press CTRL + ENTER.