PC and console players are accustomed to $60 games, though publishers have been moving away from that price in recent years. We are talking about the official cost that the publisher offers on the release in its digital store, while third-party game stores may offer a lower pre-order price than the publisher’s official marketplace. Ubisoft has had a policy over the past few years that the publisher’s new games sell for $60 if it’s a big AAA title. The company appears to be raising prices, as confirmed by its executives.
CEO Yves Guillemot told Axios that Ubisoft will raise prices to $70 for “certain games,” as other publishers have done:
Some games will be sold at the same price as competitors. Large AAA projects will cost $70.
Recall that the first game from Ubisoft for $ 70 is already available – this is the Skull & Bones project, which should be released on Xbox Series X in the fall | S, Playstation 5 and PC. Ubisoft has abandoned the idea of releasing a pirated action game on the previous generation of consoles, and on the new generation the minimum price for it is $70. It is worth noting that on PC, Skull & Bones are asking for the same $60 as usual.
It’s worth saying that Assassin’s Creed Mirage game presented a few days ago will not be sold for $70. Moreover, the project is sold even cheaper than other AAA games from Ubisoft – its pre-order price in the official publisher’s store: $50. Please note that Assassin’s Creed Mirage is a cross-gen project that is also being released on Xbox One and Playstation 4.