Xbox support for Japanese developers (and the resulting success of Xbox in Japan) has been woefully underwhelming to say the least, but in recent years there has been a noticeable shift in Microsoft’s approach to the Japanese market. The company has spoken several times about wanting to expand its presence in Japan, and recently Xbox CEO Phil Spencer and corporate vice president Sarah Bond said that a number of Japanese-developed games will be released to the Xbox ecosystem in the future.
Speaking at IGN TGS livestream, Bond said that over 150 original Japanese games have already been released for the Xbox Series X/S and that “more” will be released in the future.
Likewise, speaking to Game Watch, Spencer said that Xbox is “working on making games like this” for its audience, and that “many other game creators” are in the process of bringing their games to Xbox in the near future.
“We understand that many game fans want this,” Spencer said. “We are also aware of the general desire to get games from Japan. We are working on developing such games, so please look forward to it.”
Notably, earlier this year, Xbox announced a partnership with Kojima Productions to develop an Xbox-exclusive cloud game, and in recent years, most major titles from Japanese publishers have also been released for the Xbox (although there have been a few notable exceptions, of course).
While it remains to be seen what the extent of Japanese support for the Xbox will be in the coming years, there is no doubt that Microsoft has significantly stepped up its efforts to expand its presence in Japan – and this can only benefit the Xbox audience.