Currently, many members of the Twitch affiliate program receive 50% of the funds earned, and the site takes the other 50%. However, some of the most popular streamers, under separate arrangements, take 70% of their earnings. Soon the terms of cooperation with them will change.
According to Twitch’s new policy, premium streamers will only receive 70% of the first $100,000. After that, they will share the revenue in frame shares with the platform. According to reports, this change will take effect on June 1, 2023, or later if the streamer’s contract with Twitch is for a longer period.
The $100K threshold will be calculated for the 12-month period during which the streamer’s agreement with the platform is in effect. After the end of this period and the renewal of the contract, the amount earned by the streamer will be reset to zero. According to Twitch, around 90% of premium streamers will not be affected by these changes, given their current earnings levels.
To be sure, the change in Twitch policy is unlikely to please top streamers. However, it seems that the platform has not been as interested in meeting their needs lately as it used to be. The platform has already lost some popular streamers who signed exclusive contracts with YouTube, but even now Twitch remains one of the leaders in the streaming segment. According to the source, in the second quarter of this year, Twitch users watched a total of 5.64 billion hours of live broadcasts, while on YouTube Gaming in the same period the number of views was 1.13 billion hours.
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