While Microsoft’s statements on Sony that prevents the arrival of COD on Game Pass continue on the web, a report shared by The Verge describes what, according to the journalists of the well-known newspaper, would be one of the main reasons for the deal. tacked by Activision and the Redmond House.
In a precise passage of the documentation produced by Microsoft to illustrate the aims of this 70 billion dollar deal to the British CMA, the representatives of the American technology giant argue that “the transaction with Activision will improve Microsoft’s ability to create a next generation video game store which will operate on a wide range of devices, including mobile systems, thanks to the addition of the rich content of Activision Blizzard. “
To the antitrust commission that is evaluating the monopoly risks arising from this agreement, Microsoft also explains that “based on Activision Blizzard’s existing player communities, Xbox will seek to bring the Xbox Store to mobile devices to attract players to a new Xbox Mobile platform (‘platform’ intended as a store and not as a console, ed). Driving consumers away from the Google Play Store and Apple’s App Store will, however, require a major shift in consumer behavior. Microsoft speculates that offering well-known and popular content will make players more inclined to try something new. “
Already in August, on the other hand, Phil Spencer himself reported that Microsoft would have focused on PC and mobile with the acquisition of Activision thanks to the intellectual properties of the software house galaxy that gravitate around the company directed by Robert ‘Bobby’ Kotick, just think of King and the opportunities offered by blockbusters iOS and Android such as COD Mobile o Diablo Immortal.
