In September, Apple presented the iPhone 14 without any major news. And one of the big news turned out to be, at least in Europe, the rise in prices for Apple smartphones.
In an unfavorable environment, inflation and the devaluation of the euro against the dollar ended up contributing to the fact that, although these products maintained the value of the previous generation in the United States, they rose (and well) in Portugal.
For example, the iPhone 13 cost 929 € when it was launched, and the iPhone 14 (practically with the same characteristics) arrived by 1039 € to our country. What if the iPhone 13 Pro Max cost 1279 €the new iPhone 14 Pro Max starts in 1499 €.
iPad suffers € 200 increase from the ninth to the tenth generation
The same goes for the launch of the new iPad. The base model has a new design but has seen a considerable price increase. If in the ninth generation the product cost, in Portugal, 399 €the new cost 599 €. This is in addition to the fact that the previous model is still on sale, but for 449 €.
The new iPad Pro
This increase also extends to the iPad Air with M1 processor. This one arrived in our market in March at a cost 709 € in the 64 GB version. This version can now be found on the Apple website at 799 €.
iPad Pro now starts at €1079. 12.9-inch version starts at €1479
The increase takes on even more significant proportions when the conversation extends to the new iPad Pro with M2 processor. If the previous models were always sold for 929 € in the base version, the same cannot be said now.
With the arrival of the new iPad Pro with M2 processor, the base model undergoes an increase of 150 €. So the 11-inch iPad Pro now starts in 1079 €. The situation gets more ridiculous when the 12.9-inch iPad Pro with M2 starts in the 1479 €very close to the 1529 € do MacBook Air com M2.
It seems that the conjuncture has pushed Apple’s prices to values that many will consider prohibitive. With a MacBook Pro update coming soon, we can only fear the worst. Don’t be surprised if Apple computers are the next to suffer a considerable price increase.
Aroged editors recommend:
