Analytics firm Canalys released new data on global smartphone shipments for the latest quarter. Based on this new report, with preliminary data calculated between June and September, statistics show that the global market fell by about 9% in the third quarter of 2022 compared to the same period last year.
Canalys says remittances have fallen due to lower consumer spending and a backdrop of economic uncertainty. All this resulted in what was the worst result of this third quarter period since 2014.
In addition to global statistics, the company also analyzed the market share of major players. This time, Samsung and Apple both grew in share — the South Korean company went from 21% in 2021 to 22% this year, while the American giant went from 15% to 18%.
The Chinese Xiaomi maintained the level in 3rd place with a 14% share, while OPPO lost 1%, representing 10% of shipments, while vivo remains with 9%. Other manufacturers add up to the remaining 27% of this market.
Samsung’s improvement in this period, suggests Canalys, if owed to great deals on smartphones in stock. This helped the company to reduce internal inventory and thus sell more phones overall.
As for the future, the company’s forecast is optimistic, believing that we will see an increase in demand for smartphones in the next two quarters at least, demonstrating the slow recovery of the market. Naturally, the last months of this year should be boosted by festive dates and special discount periods, such as Black Friday and the like.
And do you believe that the market will recover soon?