Do you share your Netflix password with people outside your household? This will change in 2023.
After the announcement of encouraging results, including 2 million more subscribers, Netflix clarified its strategy around account sharing.
How will account sharing work in 2023?
In March, Netflix launched an experiment in a few countries to make account sharing chargeable, and then another experiment to be able to add households to its subscription for a few dollars a month.
After announcing promising results for the third quarter of 2022, Netflix announced that this new option will be rolled out worldwide in 2023. Its objective: to monetize account sharing.
Concretely, Netflix wants to facilitate account sharing with your family or friends who do not live with you by creating “sub-accounts” or “additional members”. Each sub-account would thus obtain an identifier, a profile and personalized recommendations. Obviously, this option will be paid for and will be offered if Netflix detects that several “households” are using the same Netflix account.
The strategy described here is similar to the tests that Netflix launched in Latin America which required subscribers to pay an additional $2.99 for each additional access on the Netflix subscription. Incidentally, Netflix said this week that you’ll also be able to transfer your profiles to new accounts, allowing people who share accounts to retrieve their content and history with a new ID.
In addition to limiting password sharing, Netflix is also looking to review its model to include advertising in a new offer. The Essential offer with advertising will be available for 5.99 euros per month to see 15 to 30 second advertisements displayed before and during your series and films. With this offer, you will lose many options including the ability to download your series and movies.