With more or less revenue, Apple maintains the lead in global smartphone sales, but some models are showing that they fall a little short of expectations.
Now the company JP Morgan has come to demonstrate that the demand for the base models of the new iPhone is quite weak compared to the more advanced and expensive models.
Search for iPhone 14 measured by delivery time
Globally, the wait time to receive the iPhone 14 is two days Credit@Apple
In this new generation of the iPhone 14, Apple has chosen to differentiate the base models from the Pro models, integrating the latter with more advanced specifications and higher prices. But is this strategy bringing good results?
The company JP Morgan tried to find an answer to this question by analyzing the search for new models of Apple’s smartphone. In practice, the well-known company evaluated the lead time – estimated time for the delivery of the equipment after its order – that each of the models records. In other words, the longer the wait time between the order date and the delivery date, the more demand the model has.
Better with this premise in mind, JP Morgan created a tool, called the Apple Product Availability Tracker, that analyzes the delivery times of Apple products, at a global level.
After being used for six weeks, the Apple Product Availability Tracker tool produced the first results. According to the tracker, the demand for the iPhone 14 Pro is converging with that of the iPhone 14 Pro Max, as well as the iPhone 14 and 14 Plus are also on par.
Search for iPhone 14 is “modest”
Currently, global delivery times for base models are two days and for Pro models they range between 29 and 30 days. Already in the fifth week, the iPhone 14 Plus had a waiting time of four days while the iPhone 14 Pro and 14 Pro Max took between 32 and 34 days to reach users’ hands.
In addition to this data, last year at the same time, delivery times for the iPhone 13 and iPhone 13 mini were approximately 11 days. All the data added together indicate that the search for the iPhone 14 model is “modest”, a word used by JP Morgan itself.
Exactly the opposite thought for the most advanced models of Apple’s smartphone, whose deliveries, globally, continue to exceed 20 days. According to registered demand, the new specifications, such as the A16 Bionic processor, have been conquering consumers, as well as the high prices are not scaring as many wallets as you would expect.
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