On Tuesday during quarterly income statementNetflix said it will charge an additional monthly fee from early 2023 for customers who share their login credentials to the service.
It’s the latest move in Netflix’s months-long struggle with password sharing. There is already a pilot program in Latin America that charges customers extra if other accounts use their login credentials.
The news comes amid Netflix’s efforts to bring back the service’s skyrocketing service and attempts to pay back investors after losing subscribers earlier in the year. With the help of Monster: The Jeffrey Dahmer Story and the fourth season of Stranger Things, the company was able to add more than 2.4 million subscribers in the third quarter, bringing the total to 223.09 million.
Netflix does not provide details on the amount of penalties. Although, if they follow the “one quarter base rate” scheme of the pilot program, then the financial penalty should be around $3-4.
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For those who want to avoid this fate, Netflix is introducing the Profile Transfer Account Migration tool, which will transfer additional user account data (watch history, recommendations, etc.) to their new independent subscription. The new feature has already begun rolling out to Netflix users, and email notifications will be sent as it becomes available to specific people.
Previously, Netflix announced the launch of a “cheap” ad-supported subscription on November 3, which will be available for $7 per month in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the UK.