We are talking about a technological partnership, designed to give users of the LIDL Plus app the possibility of having easier access to discounts and promotions. In fact, the entire Huawei Ads platform was designed for this, LIDL being one of the first major partners.
Shall we try to find out more?
LIDL + Huawei? What partnership is this!?
Therefore, Huawei ADS is one of the new ‘digital marketing’ platforms chosen by LIDL to promote products and services. All because Huawei’s new bet offers an easy and convenient way to find what you’re really looking for when it’s time to shop for the house.
Interestingly, it seems to be a successful partnership, as the campaign has already resulted in a high number of downloads, with a 21% lower CPI compared to other marketing platforms.
The partnership goes a little beyond this ‘base’
In addition to campaigns within Huawei Ads, LIDL is also promoting other awareness and engagement points through the Huawei ecosystem. Which in turn includes co-marketing campaigns with smartphones, and even in-store presence.
Also, are you a fan of the LIDL app? It’s a slightly different way of doing things, and actually quite different from other supermarkets. The company itself seems to be betting on the market in ways that are a little out of the box, with this partnership with Huawei being a perfect example of that. Share your opinion with us in the comments box below.