James Cameron is one of the absolute Hollywood greats – after all, we have him to thank for blockbusters such as Terminator 1 & 2, Aliens, Titanic and Avatar: Pandora. The latter was the most successful film in cinema history for a long time – and ushered in a new era of 3D cinema. That was true of the home theater market as well, but while we’re still paying extra to wear annoying plastic glasses in the cinema hall, 3D TV at home is dead: no manufacturer is producing 3D monitors anymore. James Cameron, who is a definite 3D lover (Avatar 3 to 5(!) are on the way), also understands why 3D TV is dead. Why is it? Scroll down to get his take on things!
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The film industry was too impatient
In an interview with IGN, Cameron emphasizes that 3D has been treated too much as a simple feature that you want to sell as quickly as possible. “So there was 3D, but with glasses that had to be charged and stuff like that. Soon there were glasses-free big flat screen TVs, with 3D that actually looks pretty good.” This technique would have worked like the Nintendo 3DS, which could simulate depth without glasses.
For Cameron, it’s clear that the demand and cost factor (every single viewer needs glasses like this) simply didn’t add up “because people experience 3D in a cinema very differently than at home. They don’t want anything that distracts them from multitasking and/or from conversing with other people in the room.”
In that regard, the director of classics like Terminator 2 understands that it’s about a type of movie experience that’s perfect for him but doesn’t appeal to the general public. “Not everyone is a film freak like me, who is [zu Hause] sit down, put on your glasses and just watch a whole movie, which is more like the cinema experience.”
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3D TV not necessary: Why 3D cinema is enough
When asked if 3D television could make a comeback in the home, Cameron remains modest. While he thinks it’s possible to return (probably with glasses-free 3D), the whole experience of watching a 3D film in the cinema is quite different. “I’m perfectly happy just seeing it in the cinema, because it underscores the specificity of the cinematic experience, which is what the Avatar reboot was all about.” Avatar 2: The Way of Water will be released on December 16, 2022, following the return of Avatar: Pandora’s Adventures in cinemas. And if a 3D film could exploit the possibilities of this technology, it would probably be James Cameron’s sequel.