Celebrating its 17th anniversary in 2022, YouTube decided to update its look and feel, with the app now featuring brighter colors and smaller Share, Like or Download buttons. There are also several new features in the application that will make it easier to watch videos and search while rewinding.
Improved colors and adapted background mode
After weeks of testing, YouTube is introducing a new background mode that uses dynamic color sampling to adapt to the color of the video you’re watching. This feature will roll out to web and mobile for anyone using the dark theme.
Videos in playlists will receive the same adaptive design so that the background does not distract users while watching. More detailed information about each playlist will also be shown so that viewers can jump right into watching them.
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“We were inspired by the light that screens emit in a darkened room, and we wanted to replicate this effect so that viewers are directly involved in the content, and the video draws even more attention to the viewing page,” comments on the YouTube blog.
Precise search during rewind
The new design of YouTube makes it easy to fast forward or rewind to the desired part of the video.
Precise Search builds on YouTube’s recent improvements to video navigation and helps users quickly find the episodes they’re interested in.
Added the ability to long press anywhere in the player to search and two-finger tap to skip chapters. Separately, a graph was created showing the moments that are often repeated in the video.
YouTube’s new pinch to zoom feature lets you zoom in or out on a video on your iOS or Android phone. After the adjustment, you do not need to keep your fingers on the screen – the video will calmly continue to be played in the size that you have chosen.
YouTube began testing this feature with YouTube Premium subscribers in August. After the update, it will be available to all users.
The platform has also redesigned its subscribe button – the new shape and high contrast make it really stand out. While the button is no longer red, it’s easier to find and more accessible to everyone (both watch pages and channel pages).
The Like, Share, and Download buttons are formatted to “minimize distractions.”
Also on the platform, links in video descriptions to buttons have been changed, and thumbnails have rounded corners. This brings the look and feel of YouTube in line with the design of Material You, which is already featured in a number of Google apps, including Gmail, Docs, and Calendar.
Previously, YouTube allowed the use of pseudonyms on the platform – on the channel pages and Shorts. This identifier can be used to be mentioned in comments, video descriptions, titles, and other elements of the platform. According to YouTube, this will make it easier for creators to reach an audience and increase visibility.
Source: The Verge