Hardware News No, inflation isn’t the only reason smartphone sales plummet
Published on 25/10/2022 at 11:25
The figures confirm it, smartphones are selling less and less well in the world. Even iPhones seem to be affected by this phenomenon. And for once, it’s not entirely inflation’s fault that makes us buy less.
Even the iPhone is selling less well!
Apple was thought to have messed up with its iPhone 14 Plus, forcing it to cut production. Yet it seems that the phenomenon is global. If inflation is one of the obvious causes of this fall in the renewal of the smartphone market, other long-term factors come into play.
2022 is currently the year when for the first time in France consumers are delaying their smartphone renewal. If before this change was made every two years or so, we are now at three years according to current estimates. A colossal difference which explains the drop in sales.
The best smartphones lack innovation
The years when innovation is king in the smartphone sector are unfortunately over. The only innovation currently concerns folding phones, which are struggling to find their audience. Finally, the general feeling is a stagnation of major innovations. Smartphones get better every year, but no longer develop groundbreaking innovations.
To better illustrate, we will take the example of the iPhone 14 which is identical in all respects to the iPhone 13. Yet the price has gone up for no good reason except inflation. At the same time, the Google Pixel them have not increased in price compared to last year. Apple may have too much faith in its consumers. Fans of the Apple brand will not change manufacturers, however they will take longer to buy a new iPhone.
Mid-range smartphones are going high-end
Inflation has caused a decrease in the budget to buy a smartphone. At the same time, mid-range phones have not increased in price and have strengths that rival premium smartphones.
The best example is the Pixel 6A which is currently below 400 euros and takes the best photos at this price. Overall, this is a phone suitable for most uses. He has what it takes and that’s it. And this argument hurts premium phones which are therefore less and less attractive. Yet it is with the top of the range that manufacturers make their money.
To add to this concern, the research firm Counterpoint Research, estimates that in 2022 smartphones are changed every 45 months. This is almost a doubling of the renewal time of a telephone in the space of five years.
Inflation, even if it plays an important role, is one of the factors of this decline. Technological stagnation is mainly what has caused smartphone sales to plummet around the world. It is also for this reason that refurbished products are booming at the moment. This makes it possible to buy high-end smartphones at mid-range prices.