YouTube hardware news: two paid features become free
Published on 25/10/2022 at 17:05
YouTube turned 17 this year. If Google’s streaming video platform remains very popular today, that doesn’t mean it’s resting on its laurels: that’s why it’s been enriched this fall with some welcome new features.
That’s a fact, YouTube is a video platform still popular with Internet users, 17 years after its launch. But she still finds herself frequently hounded by certain social networks, in particular TikTok. At a time when trends change very quickly, streaming services like YouTube must constantly seek innovation to stay in the game.
And this is all the more the case for the Google platform, who recently got a bad rap due to his desire to push his users to YouTube Premium. His idea of making paid access to 4K videos ended in failure, and that’s probably not worse. So now, YouTube seeks to retain the loyalty of Internet users with new features.
Ambient mode lands on YouTube
The first novelty announced by YouTube is none other than ambient mode. The concept of this proposal is as follows: the background of the mobile application, but also of the YouTube site adapts to the video. “We were inspired by the light projected by screens in a darkened room and wanted to recreate the effect so that viewers were drawn directly into the content and the video focused even more on our watch page,” explains the platform. To provide this result, YouTube uses dynamic color sampling.
This feature, however, will only be available when YouTube’s dark mode is enabled.. As such, the service also announces that it has improved its proposal on the subject, by making the dark mode… darker! The goal: allow the user to benefit from a deeper contrast, intended to optimize color rendering.
Two long-awaited YouTube playback features
But the two features that should really make a difference for users are:
Pinch Zoomwhich allows zooming in and out in a video using the screen of a mobile device (smartphone, tablet) and allowing to keep the zoom level even after pinching,The precise search, which should make it easier for users to find a particular moment within a video. By pausing the video and scrolling the broadcast bar, the user will have access to a vast selection of captures, much more complete than what is offered today.
These two new features are available today on YouTubethe first being limited to mobile applications.
YouTube makes amends to YouTube Premium
These two proposals were tested for several months within YouTube Premium, and they have received favorable feedback from paying users. The service says that, of the feedback in question, a large number felt that these features were actually useful, to the point that it would be interesting to give access to all platform users.
Should we see in this communication a kind of mea culpa in relation to the service’s desire to favor YouTube Premium above all? Nothing is less certain. In effect, YouTube’s paid subscription includes testing experimental features, some of which come regularly to the free version of the service. We can still appreciate the fact that YouTube does not limit its popular news to people who pay a subscription: let’s just hope that it continues in this direction.