According to Phil Spencer himself.
Many gamers understand that subscription games are the future, and if you still doubt it, then it makes sense to read the statement of the head of the gaming division of Microsoft, Phil Spencer, regarding the impact of the Game Pass subscription service on the company’s revenue.
This influence, according to Spencer, tangible: about 10-15% of the total income of the entire gaming division (Microsoft Gaming / Xbox) of the Redmond company. Realizing that 15% is not much in general, Spencer hinted very transparently that the cost of a Game Pass subscription could increase in the future. As Spencer explains, the company held prices for a long time, but it cannot do this indefinitely. Until the holidays, they will still try to hold it, and then we were already, in fact, warned.
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It is worth noting that Game Pass is useful not only for Microsoft as a commercial company, but also for gamers who can try out the games included in the “package”, including those that they would have been guaranteed to bypass in a different distribution format. Thus, the subscription benefits developers as well. And if some kind of cooperation is mutually beneficial, then it is doomed to success.