The search for Apple’s new flagship model surprised the Cupertino giant itself. It is not the first time that this has happened, nor the first news in this regard. However, we now have new data from the market analysis agency Trendforce to support these very auspicious claims for the Apple iPhone 14 Pro.
Initially, points out Trendforce, Apple aimed for an equitable distribution of production volume. That is, half of the phones manufactured would be iPhone 14 models, while the other half, the remaining 50%, would be allocated to high-end models, the Apple iPhone 14 Pro duo.
Absolute success of the most expensive models surprises even Apple
However, adjustments to production volumes, based on consumer demand, have led Apple to increase the production volume of Pro models to 60% in recent weeks. This would not be the last adjustment, with the North American technology increasing the production allocation for the most expensive models by up to 65%.
This fact, as pointed out by Trendforce, is mainly related to the low demand for the iPhone 14 Plus model (the large and more affordable model). This reality will also make Apple rethink its product differentiation strategy, already preparing the iPhone 15 Pro range with (even more) improvements compared to the base models.
iPhone 14 Pro sold out? A reality in several markets…
By the way, we recall the testimony of analyst Ming-Chi Kuo who reported an increase in production of the iPhone 14 Pro by 10% with Foxconn, the iPhone manufacturer, at Apple’s request. Now, data from the market analysis agency come to substantiate this reality, easily noticeable in stores with Pro models that are constantly out of stock.
This market reality was also expressed and highlighted by the first tests and analyzes of the new products. To all those who were planning to buy the base model – iPhone 14 – and had an iPhone 13, for example, the reasons for such an upgrade are scarce, to say the least.
That is, the only model that is effectively worth buying, under the conditions previously described, is the iPhone 14 Pro, or 14 Pro Max.
Trendforce sustains strong demand for Apple iPhone 14 Pro
Faced with a model that essentially changes nothing, substantially compared to the immediately previous generation, in order to “taste” the news, we are led to buy the Pro models. A reality that does not escape Apple, leading it, in the opinion of Trendforce, to cleave even more the base models of the Pro models.
Therefore, if in the iPhone 14 generation we had, for the first time, a difference in the processor used, for the iPhone 15 these differences will be even greater. Not only will the processor be distinctive, but also the display, cameras and possibly the build.
By the way, there are already several rumors about the development of a possible Apple iPhone 15 Ultra, the “beyond the Pro” to arrive in 2023. Here, in addition to the USB-C port that will be present in all models, we will have exclusive news.
A titanium construction is just the first step (suggested by the rumors). Then we have an even better camera in the Pro models, or Ultra if it exists. Here is a new periscopic objective with significant optical magnification, something that is lacking in current models.
The possible specifications of the Apple iPhone 15 Pro
We may have, more specifically, a lens made up of 8 optical elements (8P), of higher quality and with doubled capabilities for optical image magnification up to 10 times, according to rumors. This could be the next innovation vector for iPhone cameras in 2023.
Next, we replicate Trendforce’s predictions for the North American giant’s next high-end model:
“In terms of specs, in addition to Lightning’s extensive move to Type-C connections that is already known, chances are high that the Pro series will feature a RAM upgrade to 8GB. improve camera specs. Here including upgrading your main camera to 8P (eight plastic lenses) and using a periscopic lens on the Pro Max model.”
In short, we end this piece with a note of appreciation for Apple’s success, ignoring the climate of inflation and the first signs of an international economic crisis. Is Apple immune to all adverse factors?
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