Will the physical distribution of Electronic Arts games end in Germany, Austria and Switzerland? After circulating reports, the publisher has officially spoken.
During the course of the day, news about Electronic Arts’ distribution policy in Germany, Austria and Switzerland spread like wildfire. Several media outlets reported that they had stopped selling physical data carriers and were focusing on purely digital sales.
We didn’t join this round robin ourselves because we wanted to wait for an official statement from the publisher. And this has since been submitted. However, let’s recap the events so far.
What has happened so far?
Electronic Arts GmbH, based in Cologne, published its latest annual report yesterday, which has an impact on the future of the almost 100 employees as well as the market in Germany, Austria, Switzerland and Scandinavia. After all, EA Germany has so far been responsible for the physical distribution of Electronic Arts games in these regions.
“The ongoing shift from physical goods to digital downloads continues to have a negative impact on revenue development. Revenue from digital downloads is not processed through EA, but through an affiliate.”
As sales for EA Germany continue to fall, the company had already terminated local customer contracts in May 2022 as a restructuring of Electronic Arts GmbH was imminent. In this context, it was mentioned in the subordinate clause that the GmbH “will no longer generate any sales with packaged goods” after this restructuring.
“Packaged goods” includes PC and console games on disc and module that generated sales of 90 million euros in 2021/2022. The forecast for the current 2022/2023 financial year again assumes a “significant decline in sales”.
This wording made some outlets proclaim that Electronic Arts will no longer offer physical sales in Germany. We did not recognize this result from the words at hand and remained calm for the time being.
The official statement and the actual changes
And Electronic Arts’ official statement has also contradicted the reports. So it says:
“We have not stopped the physical distribution of our games in Germany, Austria and Switzerland. Players can continue to purchase our games at retail locations in the region. Recent reports claiming otherwise do not accurately reflect the disclosures in EA Germany’s financial statements.”
In the end, the only decision was that EA Germany would no longer take care of physical sales. Instead, this will be taken over by an as yet unnamed, potentially external company. The Cologne location will continue to be maintained and will take care of the localization of the games as before.
According to the commercial register, the GmbH will pursue the following task from this month: “Provision of services related to videos, video games, computer software and interactive entertainment”. The previous obligations for “import, export, distribution, sale and manufacture of products of any kind” in relation to video games can no longer be found under the services to be provided by Electronic Arts GmbH.
Other Electronic Arts game news:
Accordingly, nothing will change in the previous experience for consumers, so that they will continue to buy “Need for Speed: Unbound”, “Dead Space”, “Star Wars Jedi: Survivor” and the numerous future sports games in retail variants as well as in you will be able to put your own closet.
Those: gameseconomypress release
More news about Electronic Arts.
Discuss this news on the PlayStation Forum
Links to Amazon, Media Markt, Saturn and some other retailers are usually affiliate links. If you make a purchase, we receive a small commission that we can use to finance the free-to-use site. You have no disadvantages.