Year after year, we are always talking about new mobile processors, whether they are from Qualcomm, MediaTek, Samsung, or Apple! Immediately dreaming of new levels of performance, image processing, fluidity, etc… Well my friends, Google said “enough is enough!”.
Google knows that the SoC of its Pixel smartphones is theoretically weaker, but it is also fully convinced that this is not the most important thing these days. Well… Maybe you’re right! I don’t remember the last time a user complained about the performance of their modern smartphone, be it high-end or mid-range.
So maybe it’s time to focus on other things.
Google Knows Pixel Is Slower, But Doesn’t Care
Therefore, in the recent Made by Google podcast, the team responsible for the new Pixel smartphones talked a little about the Tensor G2 SoC, stating that they are perfectly comfortable seeing its processor a little below the benchmark tables. Do you know why? The focus is on AI features and not pure, hard performance.
The Pixel project, and indeed the Tensor processors, is a project with dates set a little further down the road. After all, the team says that the goal is to understand what users need 3, 4 or 5 years from now, and not respond to immediate needs.
Besides, the truth is that these days, the result of a benchmark… Worth what it’s worth!
Having more points on GeekBench, AnTuTu, or 3DMark, doesn’t mean that phone A is faster on a daily basis than phone B. There are many more things to do, to make everyday use more fast, efficient and fluid, and this is exactly where Google is betting.
So, with Google designing and producing its own processors. It is finally possible to create products designed only for what users actually do. Or rather, they need to do it on their smartphones. It is also possible to make the OS more efficient, and more focused, without the need for all-powerful hardware, to be able to offer a good user experience.
In the long term, this means outstanding energy efficiency! Which is clear, it will bring great gains for the battery life of new generation smartphones. Especially if this Google trend is adopted by other manufacturers.
Also, what do you think about all this? Share your opinion with us in the comments box below.