Nothing only this Wednesday presented its third product on the market. But the goals of the young company led by Carl Pei appear to be bigger, and go beyond online.
The company was in the mouths of the world not even 2 years ago, and in the meantime it has been walking its path without haste until the presentation of the Ear (stick), this Wednesday. Now it announces the opening of its first physical store.
In a statement, the company states that the first Nothing Store will open before Christmas 2022. According to the brand, “It is the physical expression of everything we stand for. And we couldn’t be more excited.”
Nothing’s first physical store will be in London’s Soho neighborhood
The store’s location is already defined, and it will be located in the heart of the Soho district. This is a vibrant cultural area of London, with which the brand is compatible with its values.
The first Nothing Store arrives before Christmas
“With mid-century and industrial design inspirations, including the iconic Olivetti stores in Italy, the boutique space is unlike the tech stores you’ve visited before. It will be a unique way to experience our entire range of products”, says Nothing.
As you would expect, it will be possible to buy the brand’s new product there: the Ear earphones (stick). You will also be able to buy the disruptive Nothing Phone (1) and the Ear earphones (1).
For the opening day, the brand has something special planned. The first 100 visitors will have the opportunity to purchase one of the 100 serialized Nothing Ear (stick) units. They will also be entitled to receive branded merchandising, such as t-shirts or jumpers.
The chosen location is 4 Peter Street, Soho, London, W1F 0AD.
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