In view of the current business figures, those responsible at Square Enix lost a few words about the future direction of the publisher. It is said that the focus should be shifted from Japan to the global market.
As part of the current annual report, those responsible at Square Enix spoke about the future direction of the company and upcoming changes.
Word has it that the days when Square Enix primarily focused on the Japanese market will soon be a thing of the past. Square Enix would like to shift its focus to the global market in the future, as the company announced in view of the current business figures.
“Achieving major growth in the gaming industry is now difficult for companies competing primarily in the Japanese market given the aging demographics,” the statement said.
Successful titles for a global audience
“As such, it is critical to our business that we produce successful titles that appeal to the global market that offers greater reach, both in terms of subscribers and sales volume,” Square Enix continued. “The investments required to develop game titles are therefore an order of magnitude higher than in the past.”
“In other words, the Japanese market is no longer sufficient to achieve a level of earnings that will allow us to recoup our development investments and turn a profit.” We must therefore approach development efforts based on the assumption that we must succeed in the global marketplace.”
In May of this year, Square Enix announced another realignment when the company sold its North American division to the Embracer Group for around $300 million. Part of the deal were studios like Eidos Montreal or Crystal Dynamics and brands like “Tomb Raider” or “Deus Ex”.
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