“This is a good opportunity for Sky to increase its own attractiveness,” says Florian Kerkau in an interview with CHIP. He is Managing Director at Goldmedia Custom Research GmbH and deals with developments in the streaming market, among other things. “A reduction to sports offers is not sufficient to be successful in the long term.”
One thing is certain: Paramount has some valuable content to offer. Among other things, the entire Star Trek cosmos, but also films like “Mission Impossible” and “Transformers”. They can still be seen on Netflix and Amazon Prime Video due to ongoing contracts. However, it is likely that sooner or later they will disappear from these platforms.
At least if Paramount takes a similar approach to Disney. If you want to watch “Mickey Mouse” or “Death on the Nile”, you have to subscribe to the in-house streaming service Disney Plus. A strategy that is obviously paying off. Although Disney Plus only launched in late 2019, the service now has more than 150 million subscribers worldwide.
For comparison: Netflix needed almost 12 years to reach such values. “This success story could be repeated with Paramount Plus, because the company has very well-known and popular content that, according to our surveys, is in high demand,” says Kerkau. Especially with children.