, AS WELL – Microsoft failed to meet the expected target of Xbox Game Pass. In achieving the target, Microsoft must experience subscriber growth of up to 73%. But in reality they were only able to touch the figure of 28% by the end of 2022. Although Xbox Game Pass continues to experience statistical growth to date, the difference between expected profits and reality is very much different.
Not the first time
Based on the VGC report, the difference between expected and actual profits is not the first time for Microsoft. Last year Xbox Game Pass also failed to reach the set target. Of course this will affect the company’s approach to content, policies, services and more.
If you look closely, the growth of Xbox Game Pass is considered quite rapid. Since Xbox Game Pass launched on Xbox One, the service has also come to PC, as well as Xbox Series X/S. Even this subscription service is also present on mobile devices through cloud gaming. This expansion of the platform has resulted in a large Xbox Game Pass audience which seems to be what the company expects.
In 2021, Xbox Game Pass targeted growth of up to 48%, but only managed to reach 37%. This is also the case in the current year where Microsoft expects a 73% growth in Xbox Game Pass by the end of 2022. But by the end of this year, Xbox is only getting a 28% increase in Xbox Game Pass. Even so statistically Xbox Game Pass continues to experience an increase in the number of subscribers every year.
Xbox Game Pass Continues to Grow in Subscribers
According to Phil Spencer Xbox Game Pass continues to experience a decline in growth compared to previous years. However, he explained that Game Pass’s revenue in the PC gamer market was extraordinary. Microsoft last announced that the number of official Xbox Game Pass subscribers had reached 25 million members in early 2022. Given the continuous increase in the number of subscribers to date, that number has certainly gone up to a higher value.
The reason behind setting this very high growth target was triggered by the growth that occurred in 2019 to 2020. In those years Xbox Game Pass was able to exceed the 71% target to touch 86%. That’s why the company decided to set an even higher target in the following year.
Even though Microsoft failed to hit its target for the second time, Pill Spencer is still happy that Xbox Game Pass is still experiencing an increase in the number of subscribers. Seeing the response of gamers who are so enthusiastic about Xbox Game Pass, Spencer stated that he will continue to expand the reach of Xbox Game Pass to various countries.
What do you think? Interested in subscribing to Xbox Game Pass? Don’t forget to always visit GAMEFINITY for news updates about games. For those of you who are confused about top up games where you can directly click Gamefinity.id
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