A Apple it’s at Google are often in the crosshairs of the European Union and other community bodies in the face of accusations of monopolistic market practices.
In fact, we observe both technological giants, the Big Tech, group to which Facebook (Meta) and Amazon also belong), are often associated with anti-competitive practices.
Community Europe now has its eyes set on the destruction of Apple’s closed ecosystem, as opposed to the open environment of Google and its Android.
It is a strong possibility, the legal basis of which is already being prepared by the EU, embodied in the Digital Markets Regulation to put an end to what the European regulator calls “unfair practices”.
Apple’s biggest asset could be ripped by the European Union
As MacRumors first reported, the consequences of this European regulation, still in preparation, could be devastating for Apple. Essentially, by forcibly opening its ecosystem, just like on Google’s Android.
After the initial proposal of the Digital Markets Act (DMA), as well as the Digital Services Act (DSA) in 2020, we now have a summary, or amalgamation of both, dubbed the “Digital Services Package”. A horribilis package for the Cupertino giant.
Apple will be classified as a “gatekeeper” and targeted by the European Union
The definition of gatekeeper, or rather, “access controller” can be read on the European Commission’s portal. Namely: “The Digital Markets Regulation defines when a large online platform can qualify as an ‘access controller’.
“These are digital platforms that provide an important access point between professional users and consumers. Entities whose position allows them as private regulators, thus creating bottlenecks in the digital economy.”
The magnitude of Apple will put Tim Cook’s company at the center of the storm that is preparing to hit the guardians of Internet access, in the classification of the European regulator.
Its normal functioning, its massive user base and choice by the consumer, as the main agent in the functioning of the free market, make Apple too big to escape.
In view of the above, its mode of operation in Community Europe may effectively change in the near future. Especially given the Cupertino giant’s unyielding position in maintaining its position as a private and closed ecosystem, exclusive to its consumers and clients.
Apple ecosystem will be forced to transform into something similar to Google’s Android
Paying attention exclusively to the letter of the law, we have several obligations imposed by the Commission, such as:
allow third parties to interoperate with the access controller’s own services in certain specific situations; allow access by its professional users to the data they generate when using the access controller’s platform; provide companies that advertise on their platforms with the tools and information necessary for advertisers and publishers to carry out their own independent verification of the advertisements hosted by the access controller; enable their professional users to promote their offers and enter into contracts with their customers outside the controller’s platform access
In addition, access controller platforms no longer power:
rate their own services and products more favorably than similar services or products offered by third parties on the access controller platform prevent consumers from accessing services from companies outside the access controller platform prevent users from uninstalling software or applications pre-installed if they so wish to track end users outside the essential service of the access controller platform for the purpose of targeted advertising, without them having given their effective consent
“The new rules will establish obligations that access controllers will have to respect in their daily operations.”, can be read on the European Commission’s website.
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