The new generation of smartphones is selling worse than its predecessors.
At a quarterly reporting event, Apple CEO Tim Cook saw fit to say that the results for the three-month period ending in September surprised the company’s management in terms of smartphone revenue. At the same time, independent sources note that the first weeks of the iPhone 14 family of smartphones on the market do not allow us to talk about repeating the success of their predecessors last year.
Image Source: Apple
So, Jefferies experts report that in the Chinese market, four iPhone 14 models in the first 38 days after the start of sales gave way to their predecessors by 28% at a comparable stage of the life cycle, and the most recent data even speaks of a decrease in revenue from their sales by all 33%. Even the older models of the iPhone 14 Pro series did not escape a similar fate, although demand for them showed less dependence on price.
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Last quarter, according to Jefferies, in the Chinese market, the demand for products of local smartphone manufacturers has already dipped significantly, while the dynamics of iPhone sales remained positive and showed an increase of 5.7%. Consumers in the largest smartphone market seem to be losing interest in the new generation of Apple products faster than in the iPhone 13 generation products. This can be judged at least by the appearance of discounts of up to $55 in the November 11 sale. Nothing like this was seen in the Chinese market with the iPhone 13 a year ago. It is the entry-level models of the iPhone 14 line that can boast the weakest positions, as they are inferior to competitors in terms of price and performance, and the increased desire of consumers to save on purchases often makes them take a closer look at the offers of the secondary market.