Fresh from the prodigious success of Elden Ring, which in the summer reached 16 million copies sold (while we are writing to you there could be more!), FromSoftware is thinking about an important change in its commercial strategy.
In recent years, for the publication of its video games, FromSoftware has relied on third-party publishers such as Bandai Namco Entertainment (the various Dark Souls and Elden Ring), Sony Interactive Entertainment (Bloodborne and Deraciné) and Activision (Sekiro: Shadows Die Twice). The Japanese development studio led by Hidetaka Miyazaki and Yoshimi Yasuda, currently a subsidiary of Kadokawa, however, realized that they had a nice little treasure in their hands, therefore intends to become a publisher to independently publish its games.
This is what emerged from Kadokawa’s latest financial report, which specifies that in the future FormSoftware, driven by a capital increasepoints to take care of his works at 360 degrees, therefore, of planning, development, sales and creation of content for the internet. In this way, by not having to share them with third-party publishers, he could significantly increase his earnings, even if this means taking on undoubtedly greater commercial risks.
The numbers, in any case, amply justify this “upgrade”: the continued success of Elden Ring has significantly contributed to inflating the finances of Kadokawa, which in the second quarter of fiscal year 2022/2023, which ended on September 30, 2022, he saw grow its operating profits by over 1000% compared to the same period of the previous year.