Either way, both issues will cut iPhone sales by 3 million this year.
Bloomberg representatives, who were actively discussing the consequences of the Zhengzhou lockdown for Apple, a few hours later posted a new material that assesses changes in the company’s plans against the backdrop of negative factors hindering the sale of new generation smartphones in the planned volumes.
Image Source: Apple
According to informed sources, Apple this year will be able to produce no more than 87 million iPhones instead of the originally planned 90 million. The lockdown in Zhengzhou, where the entire volume of the iPhone 14 Pro and iPhone 14 Pro Max is assembled, will be supplemented by a decrease in demand in general in the Chinese market. – for the same lockdowns in other regions of the PRC that were observed earlier and will most likely be introduced in the time remaining until the end of the year.
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In fact, if the company is limited in sales of older models by production volumes, then in the younger price segment, a decrease in demand and purchasing power in the largest market on the planet will come to the fore. According to some estimates, Apple will now be forced to increase the production plan for the iPhone 14 Pro and iPhone 14 Pro Max, but at the same time reduce the production volumes of the more affordable iPhone 14 and iPhone 14 Plus.