That’s it, the price increase and subscription with ads is coming to the US in a few weeks. Unfortunately, the service with ads is not cheaper than the current subscription.
Source : Thibault Penin via Unsplash
For several months, we have known that Disney+ has been preparing a subscription with advertisements and is going to put in place an increase in the price of its subscriptions in the United States. These new Disney+ prices are arriving on the American market on December 8, without it being known when they will arrive in Europe or even if this will be the case.
A subscription with advertisements as expensive as the basic subscription
The price of the “basic” Disney+ subscription in the United States will increase from 7.99 to 10.99 dollars per month. For the annual formula, the price difference is the same, since the price will increase from 79.99 to 109.99 dollars. This represents an increase of 37.5% for these subscriptions.
Disney Plus is available on PC, smartphones, TV and tablets // Source: Disney+
Disney + implements this increase with a solution behind, but which is not the most comfortable. It’s the arrival of a subscription that includes advertising at 7.99 dollars per month or 79.99 dollars per year. In itself, the cheapest subscription does not increase in price, but sees the addition of advertising. As we already knew, the commercials will last from 15 to 30 seconds for a total of four minutes of commercial per hour of video.
When will a subscription with advertisements on Disney + in France?
If this subscription were to arrive, it could be poorly received, because a very large majority of you do not want a Disney+ subscription with advertising.
It is likely that this subscription will also arrive in France, as Netflix did with its Essential formula a few days ago, after increasing its prices last March. However, it’s not the only SVoD service to have done this. In July, it was the Amazon Prime subscription which saw its monthly price increase by one euro per month and twenty euros over the year, which necessarily impacts the price of Prime Video. Finally, Canal+ has also increased the bill for its formulas, due to a 10% increase in VAT.
Source: Bastian Riccardi on Unsplash
These (many) increases are explained by a period of inflation all over the world, with an increase in the price of energy and components, which leads to more expensive operation of servers and bandwidth. Also, the exchange rate between the dollar and the euro plays against us since a euro is worth a dollar today. Previously, the euro was stronger than the dollar, which made it possible to “offset” the taxes that we have in France. An economic context that could force Disney + to increase the bill even in Europe.
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