all here, Legend of November started the season fast. In the first 6 days of November, the number of customers increased by 2 times and the order increased by 2.5 times. While Hepsiburada became one of the most downloaded applications, the number of visitors exceeded 110 million and the product sold exceeded 7.5 million. Marketplace businesses and SMEs made a significant part of the sales.
Legend on the first day of November, 7.5 million products were sold in the first 6 days
Hepsiburada’s “Legend November” started with the intense interest of customers who do not want to miss the advantages of the discount period. Sales records were broken in the first 6 days of Legendary November, which started with the “Legend Brand Days” between 1-6 November with the participation of thousands of private brands from Turkey.
The total number of orders placed on the Hepsiburada platform in the first 6 days of Legendary November increased 2.5 times compared to the same period of the previous year, and over 7.5 million products were sold. While the number of customers using the advantages of Legendary Kasım nearly doubled last year, the number of visitors to Hepsiburada in the first 6 days of November increased by 70% compared to the same days of the previous year and exceeded 110 million.
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In addition, Hepsiburada mobile application was the most downloaded application in the AppStore on November 1, 3 and 4, and was among the top three most downloaded applications in the Google Play Store between November 1-6. While Bursa, Kocaeli, Antalya and Konya were the cities that showed great interest in Legendary Kasım after İstanbul, Ankara and İzmir, Hepsiburada customers mostly preferred between 20 and 23 pm for shopping.
Customers showed the most interest in the basic consumption, food, clothing, electrical appliances, glassware and health-beauty categories in the first 6 days of Legendary November.
The most ordered products on the Hepsiburada platform in the first six days were laundry detergent, dishwashing liquid tablets, toilet paper, home wear/underwear, cocoa hazelnut cream, nano gel pillows and baby diapers. The best-selling product in the electrical household appliances category was the Airfryer.
Great interest in buying in November and paying in installments in February
The customers showed great interest in the “Buy Now, Pay in Installments in February” offer of Hepsiburada, which is positioned as a “Smart Shopping Platform” this November, which relieves family budgets the most. While Hepsiburada customers complete their shopping by postponing their payments, without delaying their needs, in 50% of their shopping with cards suitable for the campaign, they made 1 out of every 3 purchases by using the opportunity to pay in installments after February.
Hundreds of thousands of SMEs and vendors on the Hepsiburada platform reached record sales and turnover volumes in the first 6 days due to the increasing demand for e-commerce. A significant portion of the sales made through the Hepsiburada platform were made by businesses and SMEs that are members of the marketplace.
Hepsiburada’s Legendary November will continue with discounted prices and campaigns between 7-11 November and 21-25 November.