After weeks of hard work to launch a beautifully optimized website, you regret to admit that it is still completely invisible in Google. A hard blow. You chose to outsource SEO, you are sure that the technology behind the site is correct and you have spent a lot of money to realize this and still no effect. Incredibly annoying. After all, we all know how important it is to be found online these days. Without this findability you will miss out on a lot of business. After all, the largest target group is online.
But what could be the reason that despite all this extra effort you are still findable in Google? There can be several reasons and often these are relatively easy to solve. We briefly list the three most common reasons.
1. The site is still too new
Be aware that it really takes time to become discoverable. You cannot expect that your website can immediately reach the highest ranking upon launch. That doesn’t work from one day to the next. Not even if you’ve put a lot of thought into the site’s SEO. It takes a while for the Google bots to pick up on your efforts. So be patient and wait patiently. In the meantime, make sure that you regularly update the site and/or provide new content.
2. The content is not indexed
One of the most common problems is that Google has not yet indexed the content of the website. You can easily check if this is the case by checking the source code of the website. This tells the search engine crawlers not to add the content to the index yet.
Fortunately, once you have this knowledge, this is relatively easy to solve. This is not a problem at all. Even when the website has been built by real specialists, there is still a chance that this happens every now and then. For example, because a mistake is made and the content of a page suddenly becomes no-indexing. Fortunately, there is also a relatively simple solution. For example, you can easily indicate via the setting that the content of the page may be displayed in the search results.
3. Technical problems
In some cases, it is mainly the technical side that makes the website invisible to Google. If the site is technically not in order, it is also virtually impossible to get it to rank in Google. If you notice that your website is simply not found even after a few weeks and various adjustments, it is time to call in an expert. A professional web designer and SEO specialist who can see where the problem lies.
Which solution is needed depends mainly on the technical problems your site is experiencing. Be sure to check for all possible issues. Are you really not sure? Then call in a specialist.