O Twitter has gone through a lot of internal changes and made headlines around the world. Elon Musk’s social network had, according to the market analysis agency, Apptopia, a peak of new downloads in the last days. At the same time, the CEO himself pointed out, the social network had a new maximum active usersproving that the “bird” is free and stronger than ever.
Once Musk took over as Twitter’s CEO, clouds of uncertainty hovered over the company. In a short time, the top executives of the social network were fired, as well as up to 50% of the company’s workforce, leading some former workers to resort to legal proceedings.
Musk claimed that Twitter lost up to $4 million daily, so quick action had to be taken. In other words, the social network is a company and Musk sees it as such. Before long, Twitter’s stock market shares began to soar, albeit not in a linear fashion, but decidedly “in the green.”
Or Elon Musk’s “Midas touch”
Thus, contrary to what various media make us believe, the use of the social network will be on the rise. In fact, Twitter’s popularity has never been as great as it is now, with its name profusely publicized in various media.
By the way, as Musk himself satirizes, “hope the servers don’t melt.” Here in reference to the peak of active users on your social network. In summary, given the extremely positive metrics, we can only call part of the narrative of some media “slurry”.
For Musk, the new company will be seen and managed as such, a means that, ultimately, aims to pursue profit. For this, we will have the 8 dollars / euros monthly to obtain verification on Twitter as a source of monetization for the platform.
Without advertising, Musk has to look for alternative ways to monetize Twitter
The CEO has already made it known that this is the “new law” and that it will be upheld. Already according to some market analysts, Musk treats the company as if it were a Startup. However, unlike most startups, the social network is firmly established in the market and will not disappear in the foreseeable future.
28% increase in Twitter downloads in November
Since a troubled period is to be expected, which we are now going through, the medium/long term indicators are encouraging. There is and will be a percentage that will leave the platform, even if only for a few days.
However, according to the new study by Apptopia, and as the publication Business Insider advances, app downloads increase, as does the use of the social network.
In fact, compared to last September, Twitter downloads increased by up to 46%. Now, each download and installation on a new Android and iOS mobile device equates to more use of the platform, thus contradicting the pessimistic headlines.
636,770 daily downloads from the social network Twitter on November 3
Twitter is not perfect. But it will be the best of the major social networks, that’s Musk’s promise. The path to this will be tortuous and inevitably fraught with controversy, were it not for the CEO of Tesla and SpaceX, among several other successful companies.
In fact, from the same mind that catapulted Paypal, we now expect a new phase for Twitter, subject to greater scrutiny by the public and users. Something we can only call healthy.
However, it is ironic to see the juxtaposition between facts and metrics, with the claims or pure media opportunism, perhaps based on political convictions. Finally, and as always, the market will dictate the success or failure of Musk management.
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