News business Xbox: the takeover of Activision (Call of Duty) is more than necessary and here is why, according to Bobby Kotick
Published on 09/11/2022 at 11:12
Always with the aim of seducing the European Commission and encouraging it to approve the takeover of Activision-Blizzard by Microsoft, Bobby Kotick, the boss of the American publisher, sent an email to all his employees. And this one clearly reveals its main arguments.
A takeover that will do the market good
Before the acquisition of Activision-Blizzard by Microsoft is effective, the various regulatory authorities of the world must first validate it in order to avoid any situation of monopoly or unfair competition. This caused a real showdown between the American giant and its long-standing competitor, Sony: according to the latter, the absorption of the publisher will put it in harm’s way (especially with the acquisition of Call of Duty) and this would just not be… fair play.
For its part, Microsoft plays all its cards to seduce governments: Bobby Kotick, the CEO of Activision-Blizzard, is also going there of his own free will. freshly, in particular, he sent a long email to all his employees, stating how this takeover this takeover will be beneficial to the company… but also to the entire market.
In an environment of increased global competition from companies with huge pools of talent and resources, being part of a company with access to talent from around the world will help us create thousands of positions that we will have to fill in the next few years.
According to him, therefore, being part of Microsoft will quite simply create jobs. In addition, it will also give access to an increase in skills.
We have been and will be in fierce competition to attract and retain the talent we need to create content that will meet the demands of our growing audience. Being part of Microsoft will help us better achieve our ambitions and meet the high demands of our audiences.
A merger strongly desired by Activision
Bobby Kotick continues and reminds him: Brazil has already approved the acquisition and this is obviously an important point. An important point which could well show the European Commission, which has not yet given its verdict, that the merger is valid.
We have already received approvals from countries like Brazil. After a thorough review of the transaction, the Brazilian authority has come to the conclusion that we operate in a highly dynamic and competitive sector and that the merger will not harm competition in any way.
Obviously, we suspect that this email sent internally has a second target: the European Commission itself, probably for the purpose of seduction. Thus, the Activision boss continues and specifies that it is a last straight line, as being sure that the operation will be approved:
This week, the European Commission announced that we have entered the second phase of our review in this region of the world. We will continue to cooperate with the European Commission where, in the countries it represents, we have a large staff. We have worked closely with Microsoft to actively engage regulators in other key countries to respond to their requests and provide information to help them with their review.
People from all of our business units and functions have been involved in this regulatory work and I want to thank each of you for your continued work and commitment to bringing this merger to fruition, which we continue to believe will be effective during Microsoft’s current fiscal year, which ends in June 2023.
In short, Bobby Kotick is convinced: the takeover by Microsoft is necessary and will not play against anyone. And besides, Microsoft even needs it to remain competitive against Sony. The battle continues.
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