Hardware news Electric car: Renault launches Ampere to promote Made in France throughout the world!
Published on 10/11/2022 at 15:50
With Renault, Peugeot and Citroën, the French-style electric car has a bright future ahead of it. The future could even be bright with the ambitions of the Renault group and its new sub-entity Ampere.
Renault: the electric car in the skin
When talking about French cars, it is almost impossible to miss the Renault group. Thanks to its many subsidiaries, all specialized in one area, the group led by Luca de Meo has become a mustwhether with Dacia, Mobilize and even Alpine. At the Paris Motor Show in Paris which was held at the beginning of October Porte de Versailles, we could see how ambitious the French group was!
through his Renaulution strategic plan – launched in January 2021 – the automotive giant wants to make technology the starting point for its future vehicles. The CEO of the group, Luca de Meo, explained at the launch of this large-scale plan:
Renaulution aims to transform our business strategy, moving it from volume to value. We are going to give more strength to our brands, each with its clear and differentiated territory. We will go from a car company working with technology to a technology company working with cars.
Photo credit: Groupe Renault
The electric car being one of the central points, it is therefore logical that Renault wants to become the number one representative of electric vehicles in France, and why not in the world? What was only a rumor finally became a reality this Tuesday, when the group unveiled its new organization, with dedicated entities by type of activity. Two sub-entities will therefore be created, Ampere (electric) and Power (thermal and hybrid)pour allow electrical products to gain more independence and above all, to be visible on the financial markets.
Ampere: the solution to get electric on the stock market?
” Divide and rule. » The quote from Philip of Macedon (father of Alexander the Great) lends itself perfectly to the strategy that Renault wishes to implement with its two sub-entities. On the one hand, we will have Power “Renault Group’s traditional core business will continue to develop innovative low-emission thermal and hybrid vehicles under the Renault, Dacia and Renault LCV brands” and on the other hand, Ampere which is qualified as “1st pure electrical and software player born from the disruption of a traditional car manufacturer”.
The idea behind this split is to allow Renault electric vehicles to appear on the financial markets. As in all industries, investors are increasingly interested in environmental and technological issues. The stated objective of the diamond is therefore to follow the same route as certain manufacturers before them (Tesla, Rivian) and togo public next year (second semestre 2023). Ampere also targets 30% annual growth in the next eight years and 10% margin in 2030. The group hopes to achieve its goals with the release of six electric models by 2030 – Scenic, Megane, R5 and Renault 4.
For its part, the sub-entity Power will aim to continue working on less polluting thermal and hybrid engines (70% reduction in CO2 emissions) until 2030. In particular, Dacia will have a major role to play in terms of continuing to offer “accessible mobility”. In order not to sink on the thermal market, Renault has teamed up with the Chinese car brand, Geely, which will hold 50% of the shares of Power.
With this split, Renault therefore wishes to bring electric power to the top of its production by giving it a privileged place via the creation of Ampere. A movement which, overall, could prove to be profitable for the French group, even if this sub-entity will have to succeed in attracting investors to allow Renault to achieve its objectives.