A MIUI 14 is the most awaited system update by users of smartphones Xiaomi🇧🇷 However, what is not immediately visible in this update will, in practice, be one of the best assets for those who have a cheaper Xiaomi smartphone.
At issue is the supposed effective removal of advertising displayed on the brand’s interface, at various points on it and especially on cheaper mobile phone models. This authentic scourge continues to drag Xiaomi’s image in full swing, 2022 may soon come to an end in sight.
Anyone who buys a cheap smartphone knows what it’s like to have UI advertising
The Xiaomi 12T model does not display advertising in its UI.
Making, shipping, securing and supporting a cheap smartphone is no easy task. Especially when its technical characteristics are generally above average, as in the case of several Xiaomi proposals.
However, one way to support these charges and balance the company’s tax balance is the sale of advertising space inside their cell phones. It’s occasional🇧🇷 It’s fleeting. But there is in quick pop-ups in certain Settings menus, for example.
The practice is old, not exclusive to Xiaomi, but better known with this brand also thanks to its enormous (and well-deserved) popularity in Portugal. However, the advertising displayed on the interface, despite being scarce, is absolutely unpleasant.
2023 could bring an ad-free MIUI 14 on Xiaomi smartphones
So, if until now we have tolerated the use of this product profitability mechanism by the brand, it is high time to “reform” this subterfuge.
If Xiaomi wants to assert itself as a premium brand, or abiding by European rules, habits and precepts, then the smartphone has to be full of the user. Exempt from hidden counterparts in its “core” and that in a few seconds irritate the user.
Briefly, if Xiaomi wants to continue to grow in Europe, it has to abandon practices commonly associated with the Asian market, without detracting from it.
However, the European consumer, when buying a product, be it the cheapest or the most expensive of the brand, has an expectation of full enjoyment of it without having to “pay” an extra when being presented with random advertising.
Pre-installed apps and games are fine, but no advertising!
More subtle, but with an equally vast tradition, is the inclusion of applications and games pre-installed on mobile devices. As a rule, the manufacturer “sells” this prominent space to apps and games willing to pay for it.
It is a less intrusive way of generating financial income that, in current terms, we consider acceptable. Although it is not ideal at all, as sometimes we find content that in no way contributes to a better user experience.
In other words, we have some acceptable bloatware in the form of third-party applications that are already present on mobile phones without the user installing them, or having a say in them. However, most are currently easy to remove.
End of advertising on MIUI is one of the best news of MIUI 14
After years of criticism but grudging acceptance, users can now look forward to the cleaner MIUI 14. Apparently, with the next system update, based on the Android 13 operating system, MIUI 14 can change for the better!
It will be a better Android, but above all a fairer user experience for those who buy a cheap smartphone. This is because, most models that display advertising in the UI are their most affordable mobile phones.
Thus, a radical change in the brand’s interface is foreseen, with advertising in various elements of apps, definitions and other points of the Xiaomi smartphones themselves.
There is, however, one setback that we cannot in good faith ignore. When, or if Xiaomi relinquishes this source of revenue, it is possible, or even likely, that the price of the products could go up.
In short, without detracting from the effective novelties coming to the MIUI 14 interface with the strengths of Google’s Android 13, what excites me the most is, effectively, the end (already promised previously) of the advertising displayed.
Finally, only with the arrival of this update to all models of the brand (elected for the update) will we know if, effectively, this scourge has disappeared. Only then will we see if Lei Jun’s company made Android cleaner on all Xiaomi smartphones.
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