In the 1990s, TV advertisements were the main advertising medium in Brazil. In an era where there were no advertising banners and no social networks, the way was to invest in television commercials to give visibility to products and services.
And with this great demand, there were hundreds of advertisements that marked an epoch🇧🇷 Whether for their songs that stuck in my head, or for the creative way in which products and services were offered.
Thinking about reviving these precious pearls of Brazilian TV, today TecMundo brought a complete list of old advertisements that marked the history of advertising. Check out!
1. Bamerindus Savings
Think of a bubblegum jingle. Well, believe me, the song that played in the Bamerindus bank commercial that talked about the advantages of its savings program was one of the most popular songs of the 90s.
With a simple chorus, the song was hummed by children, adults and the elderly, when it wasn’t whistled in the streets. However, unlike the song, the bank’s savings program must not have had much traction, as it filed for bankruptcy and was sold a few years later.
2. Music by Brahma for the World Cup
Still on commercials whose music is in the head, Brahma released a jingle for the 1994 World Cup. The song was so successful that many fans came to sing it at parties and meetings to follow the games of the Brazilian National Team in the competition.
In addition, the song also brought luck to Brazil, which won the World Cup that year. As a tribute, the brewery launched a new version whose lyrics thanked the players for the conquest and the fans for their support.
3. Parmalat’s Mammals
This could also be a commercial that was marked by your song. Nonetheless, the cuteness of the participants stood out and ended up becoming even more remarkable🇧🇷 In the commercial, children appeared dressed as stuffed animals dancing and drinking the company’s milk.
It was so successful that, at the time, a campaign was carried out to exchange the packaging of Parmalat products for stuffed animals. Needless to say, they sold out quickly. But today they can be found on websites on the internet. In addition, the company re-released the commercial on other occasions, but did not have the same success.
When talking about national commercials, it is impossible not to remember the famous steel sponge. That’s because its TV advertisement featured the presentation of actor Carlos Alberto Bonetti Moreno, who made more than 330 commercials for the company, becoming the biggest “propaganda boy” at the time.
There was a high frequency of commercials where Bonetti made different appearances, showing that the steel sponge had “a thousand and one uses”🇧🇷 His last advertisement for the company was in 2019, when he participated in a Bombril action with Netflix to announce the Stranger Antenna app, a joke to promote the series Stranger Things.
5. DDD Embratel
In the middle of the famous 90’s, some operators gained exclusive prefixes so that their customers could make calls to other parts of Brazil. Embratel, for example, had the prefix 21.
And for the number to remain in the memory of Brazilians, the company created a commercial with the DDS, which were three boys in costumes, each with a different color, with the DA symbol stamped on the chest. They entertained the audience and at the same time made reference to the company’s prefix usage. In all, the young people made about eight commercials for Embratel.
6. Ipiranga Post
One of the most recent advertisements on our list is that of Postos Ipiranga. The commercials showed a countryman answering questions from travelers, whose answers always referred to the company’s establishments. It didn’t take long for hundreds of memes to appear on the internet playing with the commercial.
The commercial was so successful that it was even used by the then presidential candidate Jair Bolsonaro. At the time, the deputy said that economist Paulo Guedes would be his “Posto Ipiranga” for answers on the economy. An allusion to the advertisement that said that the establishment had everything customers wanted.
7. Christmas Coca Cola
In the country’s large cities and capitals, in December it is possible to accompany a reel of Coca Cola trucks, all decorated for Christmas. In addition to bringing the company’s current jingle to the party, they also feature vehicles full of lights, alluding to the famous Christmas parades that take place in countries like the USA.
However, for those who don’t have the opportunity to see it live, every year the company launches a Christmas campaign that shows animated versions of its famous trucks. Advertising has already become a tradition in Brazil, as have other commercials, such as the one for Leader Magazine stores and its jingle “It’s Christmas!”.
8. McDonald’s – Bic Mac
“Two hamburgers, lettuce, cheese, special sauce, onions and pickles, on a sesame bun!” This could just be the recipe for the famous Big Mac sandwich, but McDonald’s decided to create a bubblegum jingle that shows its montageand ended up creating another one of those songs that you can’t get out of your head.
If that wasn’t enough, in addition to its original version, the company also launched other commercials for the sandwich, always betting on the famous jingle. In other words, when he started to disappear from our memory, the TV presented a new advertisement and the composition returned to the minds of all of us.
9. Guarana Antarctica – Popcorn and Guarana
Another advertisement whose music does not get out of our heads was the advertisement of Guaraná Antártica. In it, a combination super loved by Brazilians was presented: popcorn and guarana, with a song beyond chewing gum.
The song was so successful that the company itself made other versions changing some parts of the lyrics, and even the combination of drink and another item. However, none was as successful as the original.
10. Goal with Dida
In addition to knowing how to deal with his criticisms with good humor, goalkeeper Dida also knew how to make money with one of his biggest problems🇧🇷 During the 1996 Olympics, the player was heavily criticized for not knowing how to get out of the area in crossing throws. So much so that the narrator Galvão Bueno often criticized him with the catchphrase “Sai do Gol Dida!”.
The automaker Volkswagen took advantage of the situation to advertise the new model of one of its most famous cars: the Gol. For this, she created a commercial where Zagallo, the national team coach at the time, tried to convince Dida to leave the goal, ending the appeal with the famous phrase. But the goal in question was the car, from which the goalkeeper did not want to leave at all.
If you didn’t have the opportunity to watch these advertisements when they were broadcast on TV, know that these commercials marked the history of advertising in Brazil, and are still remembered with great nostalgia.
What do you think is the most memorable commercial in TV history? Tell us on our social media!