A few days before the start of the renewed Bilbao International Games Conference, an event formerly known as the Fun & Serious Game Festival, the organizers have already anticipated their intention to deliver an Honorary Award to Shuhei Yoshidaas a sign of gratitude to his long, prolific and influential career.
Japanese born in ’64, Yoshida joined Sony Corporation in 1986 immediately after his graduation from the Faculty of Economics at Kyoto University. In 1993, in addition to earning a Masters degree from the University of Los Angeles, he was put at the helm of PlayStation’s Third Party Licensing Program, effectively entering in the team that helped launch Sony’s first home console. He has also been instrumental in launching products such as Gran Turismo, Ape Escape, The Legend of Dragoon, Jak and Dexter, SOCOM US Navy SEALs, and ATV Offroad Fury. In 2000 he became Vice President of Sony Computer Entertainment America, in 2008 Senior Vice President of SCE Worldwide Studios USA and in 2008 he assumed the position of President of SCE Worldwide Studiosmaintained until 2019.
Today, however, Shuhei Yoshida is the head of the Indie division of the PlayStation home (strongly desired by Jim Ryan), taking care of investments in the independent sector and helping to give visibility to games that do not have the large investments of publishers behind them. Yoshida’s is one of the best known faces not only of the PlayStation scene, but also of the entire videogame world, for this reason the Bilbao International Games Conference has chosen to celebrate it by offering him a lifetime achievement award. It will be delivered by the director of the BIG himself, Antonio Santo, on Saturday 19th November.