Hardware news The Top 100 most powerful brands in the world in 2022: how many do you know?
Published on 13/11/2022 at 17:20
Do you like numbers, do you like the top 100 and do you like tech? You are going to enjoy this ranking of the 100 most successful brands of the year 2022. And yes, it is the high-tech companies that ride on the competition.
The Top 100 Richest Brands in the World
With the regular fluctuations in the global economy, the top of the most powerful companies can change quite quickly. That’s why every year we do an update of the most important players. It’s the Interbrand site that takes care of it, and The results arrived.
If I tell you 30 billion dollars, what does that mean to you? A lot of money probably, but it’s mostly the average of the total value of every top 100 company in the world. A rather indecent number which does not really make sense to ordinary mortals, but which is nothing compared to the total value of these 100 companies: 3089 billion. wow.
This is the very first time that their total value has exceeded 3 trillion. Of course, these figures represent the value of each company as such, but not to mention their market valuation. If so, Apple alone would exceed 2 trillion.
In short, enough talk, here is the ranking of the richest companies of the year 2022 according to the Interbrand website:
1. Apple: $482 billion (+18% over last year)2. Microsoft: $278 billion (+32%)3. Amazon: $274 billion (+10%)4. Google: $251 billion (+28%)5. Samsung: $87 billion (+17%)6. Toyota: $59 billion (+10%)7. Coca-Cola: 57 billion dollars (=)8. Mercedes-Benz: 56 billion dollars (+10%)9. Disney: $50 billion (+14%)10. Nike: $50 billion (+18%)
Apple is simply putting misery on Microsoft. The dominance of the company led by Tim Cook is pretty crazy, its valuation being 43% higher than second. The first French brand is Louis Vuitton which is in 14th place, followed by Chanel and Hermès in 22nd and 23rd place. We will have to wait a little bit before seeing a French tech company in this top.
The tech that is still taking off
It’s not that complicated: the first 5 companies in the ranking come from the tech sector. And the least we can say is that there is a gulf between the leaders and those after. With Apple, Microsoft, Amazon and Google well above 200 billion, Samsung is a little behind with its 87 billion. But Toyota, the first non-tech company, is limited to 59 billion.
Very representative of the evolution of social networks, Instagram just overtook Facebook in terms of value. Facebook retains a huge user base, but Instagram can’t help but appeal much more to the younger (and not so young) generation.
The two companies that have risen the most in value are Microsoft and Tesla with 32% increase compared to last year. Quite surprising for Microsoft but much less for Tesla which is gaining momentum with the advent of electric cars.