Maik Seidl | 11/16/2022 – 11:15 am
Electronic Arts has signed another marketing partnership for Need for Speed Unbound. This is how the Parisian fashion house Balmain will appear in the racing game.
After the eponymous skate and streetwear brand Palace Skateboards was brought into the game with the Palace Edition of “Need for Speed Unbound”, another marketing partnership was added.
The Parisian fashion house Balmain will be a part of the racing game and contribute a few accessories that are intended to promote self-expression, among other things.
According to the publisher, the collaboration shows the fashion house’s B-IT slider “from a special and completely new perspective”. It is part of the Capsule Collection, which consists of (real) shoes.
Eleonore with a special dress
Likewise, Eleonore was created by the partners. She is an in-game rival who wears a special dress. It was designed by Balmain for their Fall 2022 collection.
“She’s drifting in style through the streets of Lakeshore in her car, which features a unique Balmain wrap. Additionally, players can collect four Balmain clothing items including a jacket, jeans and the B-IT Sliders.
Need for Speed Unbound will be released on December 2, 2022 for PS5, Xbox Series X/S and PC. Players who are less patient can advance the release to November 29, 2022 by purchasing the Palace Edition, which will give them a three-day early access.
More Need for Speed Unbound news:
The Palace Edition of “Need for Speed Unbound” costs around 90 euros and also comes with some additional vehicles. These include the 2020 Mercedes-AMG GT Black Series, the 1976 Volkswagen Golf GTI, the 1988 BMW M3 Evolution II E30 and the 2017 Mercedes-AMG G 63. A trailer for the extended edition you can have a look here.
More Need for Speed Unbound news.
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