EA and Criterion Games are partnering with Parisian fashion house Balmain to bring exclusive Need for Speed Unbound x Balmain shoes in the real world and matching in-game content at the December 2 release. The partnership, which brings Balmain’s luxury style to a part of Need for Speed Unbound, builds on the game’s core themes: representation, inclusion and the freedom to express yourself.
The collaboration between “Need for Speed Unbound” x Balmain also shows the B-IT Slider, a statement piece from the fashion house, from a special and completely new side. Part of the capsule collection of shoes set in the real world, it’s available in a strictly limited edition of just 100 pairs with the new design from December 14th on Balmain.com. The partners also created Eleonore together. She is an in-game rival wearing a special dress designed by Balmain for their own Fall 2022 collection. She drifts in style through the streets of Lakeshore in her car, which is equipped with a unique Balmain film. Players can also collect four Balmain clothing items, including a jacket, jeans and the B-IT Sliders.
The Need for Speed Unbound Palace Edition is available for pre-order now on PlayStation 5, Xbox Series X|S and PC. The Palace Edition offers players three days early access to Need for Speed Unbound starting November 29th.